Friday, July 4, 2008
Paula Scher: POST 5 laeten taylor
For three decades Paula Scher has been at the forefront of Graphic Art. She was born in Washington D C in 1948 studied at the Tyler School in Philadelphia and began her career as an art director in 1970s and 80s when her typography became highly influential
Areas of distinction
Identity designs, packing design, publication design, environmental graphics Dr of fine Arts. Honoris Causa from the Corooran School of Art she also holds a (BFA) from the Tyler School of Art and Design
Her clients include New Jersey Performing Arts Centre Target New York Times Magazine Detroit Symphony Orchestra
In 1991 she joined Pentagram as a partner
In 1996 won Beacon Award for the public Theatre for integrated corporate design she served on the board of the public theatre.
In 1998 Paula Scher was named to the Art Directories Club Hall of Fame and in 2000she received the Chrysler Award for innovation in design.
Served on the board of The American Institute of Graphic Arts and in 2001recieved the highest honour the (AIGA) medal she is a member of Alliance Graphique Internationale her work is represented in a collection in the museum of modern art, and the Cooper Hewitt National design museum New York The library of Congress Washington DC the Museum Fur Gestatung Zurich .The Denver Art Museum. Bibliotheque Nationale de France
Book written in 2002 called Make It Bigger and many articles on design subjects for the AIGA Journal
Paula has developed identity and a branding system, promotional materials she creates images that speak to contempary audiences with emotional impact and appeal
This talented lady has entered into the American vernacular and these are some of her works.
The work is strong and bold the map of New York reminds me of aboriginal art.it would take a long to produce I like how she uses letters ,typography to create depth some of them are quite busy but organized but some are simple and effective Some of her work has a pop art feel to it .