Thursday, July 17, 2008
1970s & 1980s by laeten taylor
Alan Fletcher is one of the most influential figures in post war British graphic design the fusion of european tradition with n Americas emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design and Britaian during the late 50s and 60s as a founding partner of pentagram in 1970sFletcher helped establishe some of the most memorable graphic scheme of the era.Nobily the identities of Reuter and The Victoria Museum made him a mark on book design as a creative director of Phaideon. Born in Kenya in 1931 to a British family came to live with his grand parents when he was five during the war went to boarding school at Horsham by all his peers was to have a career in the army or the bank but opted to go to art school after many schools and turbulances he won a scholarship to yale and was taught by paul rand and the artist Josef Albers .He won a commission to design a cover for Leo Leanni Art Director of fortune magazine he went back to london with his wife poala In 1963 Fletcher and several of his peers set up a design and Art Directors Assc known as D & AD.
David Carson typographer and graphic designer became an influential in the 1980s for experimental typeface design his work featured in surfing skateboarding magazines He broke all the rules of design & typography a process made easy with the desk top publishing programs such as pace maker quark press, and illustrator he experimented by overlapping and distorting fonts intwining these with striking images.
Peter Saville born in Manchester in 1955 Ever since the late 70s has been a pivital figure in graphic design culture in fashion and art as well as music his work combine an elegance with a remarkable ability to identify images to epitomise the moment
These three designers of the 70s and 80s are in general design are brighter they look more commercial and starting to draw people in to consumerism ,a little whacky ,great contrast all different, colours being combined,unlike the 50s,and 60s Imaginative design and more modern Typography is used less than in the earlier designs but more than now