Wednesday, July 16, 2008

1930 & 1940 by laeten taylor

The wall street crash influenced styles beginning 1930s hemlines dropped to the ankle the great depression had a big effect on peoples lives Art deco was design smart sleek and modern Bakelite jewellery became fashionable platform shoes appeared in 1935 and as in the 20s handbags were heavily beaded Paul Rand the leading designer of the time, best known for his corporate logos he designed for IBM Westinghouse the American broadcasting company he illustrated children’s books he was an author and a professor and he advanced the cause of modernism to graphic art and was influential in bringing in typography the rejection of old layout treatments to the US. In 1935 he opened his own studio where he developed his vision and graphic style He contributed to changing the cluttered look of advertising that had held fast from the turn of the century he died in 1996 his advertising was infamous having clients like Disney cigars department stores liquors and hundreds of book jackets.
The succession of art movements such as Fauvism, Dadaism, Futurism, and the Bauhaus fostered collaboration between artists and writers, illustrators and periodicals, art and industry. In the 1930s art publications experimented with typography and layout. Two notable examples are E. Teriade’s Surrealist magazine Minotaure and Verve, in which Teriade juxtaposed historical images, contemporary art and literary essays

The work has a simple contempary style like of today even though the lay outs were build up by hand and more illustrated and they didn't have the technology but the work was amazing the colours were bright but look dull in appearence in comparison to graphic art.

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