Monday, June 23, 2008

Govinda - DVD Response Paula Scher

Paula Scher is an influential and successful graphic designer whose high profile jobs have included designing the City Bank Logo, working for The New York Times Magazine, Target and the Detroit Symphony Orchestra. Her range of work includes identity design, packaging design, publication design and environmental graphics.Paula Scher studied at the Tyler School of Art in Philadelphia before working as a graphic designer designing record covers in the 70’s.Taking inspiration from many sources, Scher creates dynamic, contemporary designs that give a voice to the companies she works for. Classic and pop iconography, literature, music and film have all influenced her strongly. Scher works mostly with type to create her bold designs. She uses her typographic skills to create illustrative elements using type blended with simple drawings, creating simple yet effective graphic designs.Although her designs are simple and minimalist, they convey the messages so accurately and strongly creating unique and timeless works. Scher’s use of bold, simple colours complements her designs and assist in making them effective.
Paula Scher is also a painter and her works are exhibited all over the world. A series of large scale paintings of world maps, all covered in detailed, hand drawn labels and information, have won her much praise as an expressive and beautiful artist.

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