“The most highly regarded graphic designer of his generation, and probably one of the most prolific.”
The Daily Telegraph
Back in the depressing 40 watt gloom of
The changing world around him was reflected in his works with a shift away from the thin serif style typography of the 30s and 40s towards more thick and condensed typefaces. This was evident in his cover for Fortune Magazine. In other designs, Fletcher experimented with collage, bright, flat colours and bold clean shapes.
Fletcher’s poster for Pirelli exemplifies his bold and colourful work and a penchant for creative typography. It is a simple and elegant manipulation of text depicting a swerving car tyre. His use of dark blue against a light peach background conveys feelings of intelligence, stability, unity and confidence all of which are necessities when marketing a performance car tyre.
Another work which epitomises Fletcher’s style is the logo for the
Fletcher’s prolific portfolio spanned well into the 80s and 90s including the publications of the monogram ‘Beware Wet Paint’ in 94 and ‘The Art of Looking Sideways’ 2001 which will serve as a memento and inspiration to many young graphic designers including myself.