Monday, June 23, 2008

Abby - Life Magazine 1970's & 1980's

Life Magazine 

Life Magazine is a famous American magazine which began in the 1930s. From 1978 it became a monthly. It had a new logo which was larger with the lettering closer together (tracking). It kept the trademark red rectangle with the white type.

Life magazines present a wide range of photos from Miss Piggy and the Muppets to the real animal world to famous people of our time. On all of the covers, feature stories are listed, but the eye-catching element is the graphic.

The close up feature of the above photos gives the subject great importance. Life magazine was one of the first magazines to tell a story in still images, which we now call the photo-essay. The Rare Zoo Babies article would get a strong emotional response from most people.

A great picture is not merely seen, it demands
an emotional response.

The fonts used reflect the feature article photo (strong, bold font in Violent Showdown... in contrast to the interesting leaning typography and the older style white lettering in White House Bride).In Life magazines some of the most famous photos have been shown taken by the greatest photographers of the 20th century. Photographers like Alfred Eisenstaedt, Margert Bourke-White, Andreas Feininger and John Dominis have all worked for Life.

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