Saturday, May 10, 2008
Josh - Art Deco
C20TH CENTURY GRAPHIC DESIGN
Adolphe Mouron Cassandre - influential Ukrainian-French painter, commercial poster artist, and typeface designer.
The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Cubism and surrealism influenced his designs, earning a reputation with works such as Bûcheron, a poster created for a cabinetmaker that won first prize at the 1925 Exposition Internationale des Arts Décoratifs.
Cassandre set up his own advertising agency called Alliance Graphique. In the 1930s his creations for the Dubonnet wine company were some of the first posters designed in a way that allowed them to be seen by occupants in fast moving vehicles. His posters are memorable the innovative graphic solutions and the frequent denotations to such painters as Max Ernst and Pablo Picasso
With typography being an important part of poster design, the company created several new typeface styles. Cassandre developed Bifur, sans serif Acier Noir and an all-purpose font called Peignot. In 1936 his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper's Bazaar to do cover designs.
After the war where he lost his business he resorted to other forms of art but in 1963, he designed the well-known Yves Saint-Laurent logo.
The Art Deco style celebrates the Machine Age through explicit use of man-made materials, particularly glass and stainless steel. The structure of art deco is based on mathematical geometric shapes. It was considered to be an eclectic form of elegant and stylish modernism, being influenced by a variety of sources, "primitive" arts of Africa, Ancient Egypt, and Aztec Mexico. Symmetry and repetition were modified by Asian influences such as the use of silks and Middle Eastern designs.
It was strongly adopted in the United States during the Great Depression for its practicality and simplicity, portraying a reminder of better times and the "American Dream".